Cover the Code: The Dos & Don’ts of Sharing Ticket Pics Online
The article was originally published on Ticketmaster Insider.
It’s a fan’s worst nightmare: you score tickets to an event you’re dying to see — and excitedly take a ticket selfie — and post the picture of your tickets on social media. You think you’re ready for your must-see event, but when you get to the gate you’re turned away because someone stole your tickets using the picture you posted online.
Don’t let this happen to you — stop counterfeiters by following one simple rule when sharing pics of your tix online: Cover the Code. On your paper or mobile ticket there is a one-of-a-kind barcode and if anyone acquires it they can make duplicate tickets to use or sell that render your tickets worthless.
Always #CoverTheCode when posting ticket pics online, and follow the additional steps below to avoid ticket theft and protect yourself and your Ticketmaster Verified Tickets.
Don’t post pics of your tickets online with the barcode showing before the event happens. – Ticketmaster
This includes paper tickets, print-at-home tickets and mobile tickets — basically ALL tickets with unique barcodes. If you see family or friends sharing tickets online, please ask them to kindly #CoverTheCode.
Avoid taking screenshots that expose personal information – Ticketmaster
Another important tip: Avoid taking screenshots that expose personal information like your first and last name, address, or credit card, especially during your checkout and confirmation experience on Ticketmaster.
Do use the built-in social media share features to spread the good news about your tickets on Facebook and Twitter.
Spread the word on Social, using the hashtag #CoverTheCode